App Marketing Services

7 Reasons Why 99% of Mobile App Makers FAIL?

They can’t seem to figure out the puzzle called APP MARKETING. Be it iPhone, BlackBerry or Android app marketing.

How the hell will they?
With more than 226,782 iPhone apps, 40,000 Android apps and 15,000 BlackBerry apps, how are you going to GET NOTICED?
Apple allows makers of iPhone apps to upload and sell the apps on its store. So does BlackBerry and Android. Unless you’re in the top 10 or Top 100, even your close friend won’t hear about the app. Perhaps, if you catch the Store Editor’s attention, you may get featured. But, that’s like sighting a dinosaur in the neighborhood.

So unless you can DRAW ATTENTION to YOUR APP, chances are you’ll go the way that most app makers do not even breakeven for the investment made in developing the app let alone fat profits.

• Don’t understand where users areThe internet and social media has become so huge and complex that app makers find it hard to figure out where their prospective users and buyers lie. Consequently, they don’t know which media to target. Unless you have answers to the following, you’ll never realize your app dreams.

  Who are your users?
  Where do they go for information about apps they want to buy?
  How can you communicate to them, effectively?
  How will this help their decision making process?
  How can we make them BUY your app?

• Can’t put together a good PROMOTION!Getting users to read about it and buy is part of promotion. There are quite a few options to publicize your app. Knowing which one works for you is important.
  • Unleash a MEGA publicity campaign on the web, radio, newspapers, trade journals…
  • But this is going to burn a HUGE hole in your pocket. (heck, we’re here to make money, NOT SPEND)
  • Splash your ads and press release all over the internet
  • But this again will cost you an arm and a leg
  • Or choose a laser beam-TARGETED media mix that works(Guerilla marketing with precision and affordable resources)

  The CHALLENGE here is…

  How to crank up the publicity machine?
  What do users do on the internet?
  Which sites and blogs they visit often?
  Are there any social media they use regularly?
  How do they search for app information?
  What makes users buy an app?

• Hardly realize that a good Press Release campaign can do the trickWe’re in the Mobile App space since 2004 and we know which online PR sites work best for iPhone apps and which for BlackBerry. The trick lies in writing an engaging press release and shooting it out through the appropriate PR sites.

  The CHALLENGE here is…

  Which PR sites to run the campaign on?
  Some PR sites work well for mobile apps, some fail miserably. Success lies in differentiating one from the other.
  How to write an engaging press release?
  Engaging press releases work 1000 percent better than mundane media communications. Some PR sites work well for mobile apps, some fail miserably. We know which sites work, pretty well. Ofcourse, we also know what the editors want? And how they choose stories for publication. That makes it a whole lot easier.

• Can’t understand that App Review sites can drive SALESEver since mobile apps became a rage with smartphone users, dozens of specialty app review sites have sprung. Reviews on these sites and specialized blogs can help drive traffic and sales.

  The CHALLENGE here is…

  Which app sites do your target users go to?
  What are the app blogs and directories that draw a ton of traffic?
  How to get a review done on these sites?
  What difference can they make to your brand and sales?

• Don’t know that Optimized content can drive a LOT of usersFacebook, article directories, Twitter, Youtube, blogs or Slideshare? Optimizing the content is critical to your success. SEO (Search Engine Optimization) is the art of understanding how users search for information on the internet, mobile phones and social media and then build a strategy to get our app information seen potentially by many thousands.

  The CHALLENGE here is…

  What are your users searching for?
  Which search engines and social media do they frequent?

• Haven’t unraveled which Blogs and social media impact app purchasesDid you know that 6 out of 10 Americans read blogs. And 7 out 10 browse through some social media.

  We know which ones they us
  We know how to drive traffic and sales
  We BELIEVE we can do it for you.

• Don’t know which paid marketing and advertising services to useThe overdose of advertising services has confounded most app makers. They just don’t seem to find the cost-effective services that can get RESULTS quickly.Making a great app just doesn’t guarantee you success in the competitive app world.
  But, together with MARKETING, it CAN.

  If you’d like to know how we can market your iPhone app or BlackBerry or Android app, call us: 972-591-3195 or email us at: marketing@impigermobile.com We’d love to hear from you.